Black-Owned Diaper Brand Secures The Bag With Inclusive Partnership With BuyBuy Baby
TinkyPoo, the world’s first eco-friendly diaper brand with inclusive baby images, has announced its first retail partnership with the newly reinvented buybuy Baby.
Founded by Nadiyah Spencer, this pioneering baby brand is kicking off 2024 with products now expanding into buybuyBaby.com and all 12 buybuy Baby stores on the East Coast. For Spencer, who leans on 20 years of experience in retail manufacturing to design diapers and baby wipes, the exciting news is only just the beginning.
“I wanted a brand that celebrated our babies from the time they existed the womb and showed them how beautiful and lovely they are. We’re thrilled to now be in the sole biggest baby store in the country, and we’re just getting started!”
Since its inception in 2022, New Jersey-based TinkyPoo has been on a mission to foster environmental and cultural consciousness from the earliest stages of baby development. The line of premium, healthy, plant-based wipes and products is designed with your baby’s comfort and protection as a priority.
TinkyPoo diapers are 100% organic cotton, featuring a double-leakage barrier and an anti-bacterial layer. Boasting up to 12 hours of leakage, the diapers are also innovative.
The precious little ones, ranging from newborn to size 4, are empowered to experience diversity and inclusion when they don TinkyPoo. The diapers come alive with depictions of cultural heritage and images of babies of many races and ethnicities. From tribal or kente-styled lettering to a Pan-African flag, black power fists, and stars topped with red fists, TinkyPoo is supporting baby from “mind to behind.”
TinkyPoo diapers single pack will be available for $13.99. The bundles include: Be The Powers ($13.99) – 1 pack of TinkyPoo diapers; Space Traveler ($13.99) – 1 pack of TinkyPoo diapers; Tribals ($13.99) – 1 pack of TinkyPoo diapers; Baby Wipes: ($19.99) 80 count – 4 packs of TinkyPoo wipes.
The company website states, “Get to know (and trust) what you’re putting on your baby.” TinkyPoo diapers and baby wipes will be on shelves in various locations: Amherst, NY; Braintree, MA; Bridgewater, NJ; Christiana Town Center, DE; Paramus, NJ; Rockville, MD; Scarsdale, NY; Springfield, VA; West Hartford, CT; Woodbridge Township, NJ.
Congratulations to Spencer and her continuous work to highlight representation, inclusivity and sustainability! This proud Jersey girl is also a wife, mother, Spelman College grad and the co-founder of Buton Body, a fragrance collection for active bodies. Her fashion career kickstarted in the renowned GAP Training Program, where she was equipped with the resources and knowledge to work in every major area, from concept to consumer. In 2014, Spencer launched her boutique fashion advisory, Bradshaw Consulting Group, where she leans on sourcing and production expertise.
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