In The Black Network Launches ‘ITBN Africa’ To Amplify Content From African Creators
In the Black Network (ITBN) is kicking off Black History Month by making history of its own with the launch of its new expansion “ITBN Africa.”
The new network includes 70 hours of original programming devoted to showcasing the dynamic creative voices that embody the richness of African cultures. Launched on Monday, February 5, the network includes a slate of rich independent TV series, films, and documentaries including award-winning titles “A Light Through Coloured Glass”, “GOBE”, “My Bald Self”, “Mummy Dearest” and “Bachelor’s Eve.”
“At ITBN we’re not just about adding more titles. We aim to celebrate the black diaspora and be a tribute to the diverse stories and rich heritage that resonates globally,” James DuBose, Founder & CEO of In The Black Network said in a press release.
“Africa’s storytelling tradition is as historic as time, filled with narratives that inspire, entertain, and educate.”
The new network comes at a pivotal time as major networks face criticism for the drawback of diversity pledges made during the heightened racial tension of 2020. As diverse programming begins to decrease, African filmmakers have criticized prominent streaming platforms for actively withdrawing financial support for their content.
With more African creators calling for dedicated hubs devoted to showcasing the diverse tapestry of stories originating from Africa to global audiences, ITBN sought to fill the void. DuBose’s new network aims to make sure these narratives don’t go unnoticed, as many other streaming networks are not embracing content from African countries.
ITBN Africa highlights a diverse lineup, including original series, documentaries, and movies spanning genres from drama to comedy. With a goal to connect, promote understanding, and globally introduce viewers to the beauty and complexity of Africa. It falls in line with ITBN’s mission to amplify Black content and its creators.
You can see a full highlight reel for the new channel HERE.
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