TaylorMade Files Patent Applications, Fueling Speculation Of A Deal With Tiger Woods
Following Tiger Woods’ highly publicized split from Nike earlier in January, Golf reports that a new patent filing from TaylorMade appears to hint that an apparel deal between the brand and Woods is imminent. Several trademark applications for a Sunday Red brand were submitted to the United States Patent and Trademark Office by TaylorMade Lifestyle Ventures LLC.
Woods already uses TaylorMade’s clubs, and this would represent a natural outgrowth of his association with the brand. After Tiger’s split from Nike, speculation emerged that Woods would sign with TaylorMade, speculation which the golf outfitter fed by retweeting an episode of Woods’ appearance on the Fore Play podcast, which is affiliated with TaylorMade, with a caption reading “Stay tuned.”
TaylorMade filed four applications featuring Tiger-related trademarks. One shows a leaping Tiger, another shows a leaping Tiger with the letters SDR, two more spell out Sunday Red. The applications are listed as live in the database, which indicates that they are awaiting examination and ultimately, approval. Woods has been associated with red basically since he began his professional career, saying previously that he got the affinity from his mother, Kutilda, who informed him that red was a symbol of strength. Over the course of Tiger’s Hall-of-Fame career, he has only failed to wear red during a final round of golf three times.
Golf Digest reports that an additional apparel company could be involved with the deal with TaylorMade as a collaborator. Speculation among most golf outlets, including Golf Digest, is that by the time Woods takes to the links during the Genesis Invitational he will have a new look while he stalks the green. The Genesis Invitational will take place over the course of six days, running from Feb. 12 to Feb. 18 at the Riviera Country Club in Los Angeles.
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