Set That Holiday Cheer In Motion With These Black-Owned Spirit Brands

Published on December 25, 2023

There is no record to date when humankind started consuming liquor as part of a celebration but according to National Geographic, spirits have long been a part of ancient societies. Jugs of liquor and wine were found in the United Kingdom and buried with King Tut in Egypt, and celebrations with spirits can be traced back to Ancient Greeks.. 

Even nowadays, a party ain’t a party until the drinks start flowing. Holiday parties are no exception—not to mention a drink or fine bottle of spirits can serve to pour into the holiday cheer and even as a holiday gift. Add a Black-owned liquor brand to the equation and it’s a present the recipient can’t refuse. They are a plethora of Black-owned brands on the market if you’re interested in gifting or adding to your collection. BLACK ENTERPRISE took some of the work out of the search by highlighting several Black-owned spirit brands below and an extended list on Instagram. 

1) Greenwood Whiskey 

Inspired by the success of entrepreneurs who established Black Wall Street, the central business district of Greenwood in Tulsa, Oklahoma, that was destroyed in an infamous race massacre. 

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2) Anteel Tequila 


Gets its name from the Antillian hummingbird and represents good vibes only. 

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3) Brough Brothers 


This exquisite rum brand is born out of the first African American-owned distillery in the state of Kentucky. 

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4) LS Cream


The flavor is inspired by an ancient Haitian recipe passed down from ancestors which has been incorporated into its formula and is responsible for its rich taste. 

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5) Ten To One


This rum grew out of Trinidad of Trinidad and comes with a story about the complex history of rum and its ties to the Caribbean. 

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